[Examples of Fragrance] Pleasant scents can stimulate the desire to purchase.
Introducing scented credit cards! Fragrance plays an important role in life.
As a result of using a certain pleasant scent in casinos, it has been proven by research that the sales of slot machines increase by more than 50%. Based on this idea, the Japanese credit card company JCB has introduced scented credit cards. An internet survey targeting over 6,000 female JCB customers revealed that more than half of the respondents believe that scents from aromatherapy and perfumes play an important role in their lives. This initiative was implemented as part of efforts to attract more female customers. [Effects of Scent] - These scents will remain on the credit card for at least three years. - Scents from aromatherapy and perfumes play an important role in life. - Pleasant scents influence customer intentions, such as stimulating purchasing desire. *For more details, please refer to the PDF materials or feel free to contact us.
- Company:ポート
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